-- Are bloggers overtaking the power of publishers
in terms of fashion, beauty and travel? --
From my own personal view, I've seen magazines fall and rise along with the continued success of blogs. Before February 2014, my life revolved around magazines and I was nestled in the cosy cocoon of Company, ELLE and heat. I got my fashion and beauty tips from their dedicated pages, and then I discovered blogs. These magazines that I loved dwindled from there in number. After the cover of Zoella (seen above), Company and their continued support for bloggers seemed to disintegrate and now even their website has gone. heat went out of my window and ELLE is the only one that remains along with independent magazines that are so unique, blogs can't even beat them.
It's come to my attention that readers are looking more to blogs because they can update on beauty and fashion news at the click of a button whereas, in magazines, you just have to wait till the next issue. I do love blogs because of people's individual creativity and their power to bring readers in and up to speed. But in some ways it does sadden me. In 2009 everyone was starting out and magazines were dominating, but now everything's sped up and magazines are falling behind. Long gone are the days where you read a magazine about 10 times and patiently waited for the next issue to see the upcoming trends. I feel the only good things about magazines are that they are great props for blog photos.
No wonder magazines are going up in price. They have to compensate for the falling sales due to printing costs and in comparison, viewing a blog post is 100% free. I sincerely hope I'm not the only one that wants to hold on to the memories of great magazines and their pages and pages of goodness. I swear the past few issues of ELLE have been really thin and the likes of Cosmo and Glamour keep talking about the same things. Maybe it's time for blogs to come up top and let the magazines serve those who prefer to read print.
What's your opinion on blogs vs. magazines?
ps. my current fave blogger is LLYMLRS so she's featured in the blog photo today!
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